About Us

Welcome to ethhbloom — where heritage whispers to modern hearts.

For two decades, ethhbloom has been quietly redefining Indian ethnic wear with an Indowestern soul. What began as a personal passion for blending timeless craft with contemporary silhouettes has blossomed into a celebrated label — loved for its effortless elegance and rooted authenticity.

Our Journey

Founded by Shivani Kedia, a visionary designer who spent years perfecting her craft behind the scenes, ethhbloom is her first step into the spotlight. Raised amidst the vibrant looms of India’s textile heritage, Shivani grew up surrounded by artisans, colors, and stories woven into every thread.

While the fashion world chased trends, she stayed true to quiet excellence — designing for discerning clients, curating private collections, and nurturing a deep respect for tradition. In 2025, ethhbloom became her canvas to share that legacy with the world.

What We Stand For

Heritage, Reimagined
Every piece honors India’s rich textile traditions — handwoven silks, intricate zari, and regional embroidery — fused with clean lines and modern cuts.

Craftsmanship Over Compromise

Our in-house team of master karigars, each with decades of expertise, brings every design to life under one roof. From the first stitch to the final embellishment, their seasoned hands ensure precision, passion, and perfection in every detail.

Effortless Indo-Western Grace
From flowing anarkalis with tailored jackets to saree-gowns that move like poetry — we design for the woman who honors her roots while writing her own story.

The Woman Behind the Bloom

Shivani Kedia – Founder & Creative Force
A designer who let her work speak before her name. With with extensive industry experience, Shivani’s signature lies in subtle details: a hidden motif, a perfectly placed drape, a color that feels like memory. ethhbloom is her love letter to the modern Indian woman — bold, graceful, and unapologetically herself.

Step into a world where tradition meets tomorrow.
Explore the Collection | Book a Styling Session | Follow @ethhbloom on Instagram

Thank you for blooming with us!